Anyone for a Sports Drink?

One of the motives I wouldn’t say I like TV is due to the ads. Advert breaks are becoming longer and extra common at some point in programs. Having visible the occasional TV program even as skiing in North America, I almost flinch at how plenty of time is dedicated to marketing. Advertising may be so persuasive, especially if it’s miles, as is an increasing number of cases, being advocated by some “celebrity” or media celebrity.

Sports Drink

Casting my thoughts lower back to 1992 when I attended the New York Marathon exhibition can also seem like a slight deviation from the issue at hand; however, bear with me. In addition to exhibitors attempting to tell me that I turned into sporting the wrong strolling footwear, one stand stuck my eye, and I become intrigued. It became a stand promoting the benefits of sports beverages. This idea was new to me back then – in all of my long-distance runs and gymnasium schooling, I handsiest ever drank water. But right here became a young man telling me that my overall performance would be better if I drank his employer’s sports activities drink as a substitute. Now, I might be the primary man or woman to admit that I turned pretty opinionated during those days. However, I disregarded his advertising advances with a brusque “no thanks, I drink water.” The motive behind my immediate dismissal of his “fantastic, overall performance-enhancing” new product? Simple. It turned into bright blue. I am aware of the path that, sky aside, very few matters in nature are bright blue, main meals. Sure, we’ve antioxidant-rich matters called blueberries to be had to us. However, their pigments are very dark. No, this young man became seeking to agree that sugary, salty water spiced up with meals coloring might beautify my sports activities’ overall performance. Before I located what I definitely wished earlier than after an extended tough race, I realized that something should be amiss.

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Fast-ahead two decades, to closing Thursday nighttime to be precise, at the karate club. I changed into paired up with a younger lad for combating exercise, and the room changed into hot. No, not hot, actually steaming, giving the sort of surroundings that wouldn’t be considered out of a location in a Bikram yoga elegance. I, for one, with the effort I usually positioned into my training, became pouring with sweat. Not so my younger opponent, who remarkably appeared to be managing to hold his pores closed and was simplest displaying a slight change to his facial hue.

After a 3 minute blast of jyu-Ippon Kumite (introduced assaults with freestyle defense), my little opponent becomes allowed a brief refreshment wreck. We cannot have the children getting dehydrated in any case that attempt; are we able to? I declined the possibility to seize a brief gulp of water – I should have stored going for some other couple of hours. He rummaged in his bag and pulled out, to my horror, a bottle of the aforementioned diluted meals coloring. After simply three mins, this 12-year vintage thought he needed to “improve his performance,” even though he had rarely sweated! It has been sincerely proven that it’s miles most effective athletes who’ve been performing at high depth for over ninety minutes that could gain from a drink aside from water.”

Sports Drink

What message is it that we’re giving no longer only to adults who compete in the sport at something degree, however also to youngsters that would do the unusual bit of leisure schooling? Before writing this blog, I seemed up to the components in this cocktail of blueness. Bear in mind that the flavor of this unique drink is called “berry & tropical fruits”… Here it’s far, the little bottle of horrors:

Water, glucose, fructose, citric acid, mineral salts (sodium chloride, magnesium chloride, calcium chloride, potassium phosphate), flavorings, acidity regulator (potassium citrate), stabilizers (acacia gum, glycerol esters of timber rosins), sweeteners (sucralose, acesulfame K), shade (amazing blue).

This stuff is, in most cases, advertised to noticeably tuned athletes. However, in turn, the masses have now not escaped from the virulent advertising campaigns. So how about we delve into the substances and what they might do, not best for athletes, but us mere mortals too. Water. OK to this point, except that water is chlorinated. If it’s miles, don’t contact the staff.

Glucose, fructose: This is sugar. It increases adrenaline production by 400%. Stresses the pancreas. Causes improved storage of body fat. It Acidifies the frame and runs minerals out of the bones. Removes tooth from the enamel. Feeds most cancers cells. Need I move on?

Mineral salts: People that sweat needs to replace the water-soluble minerals that come out within the sweat. Of direction we do. But the indexed mineral salts do now not properly do that. They have minimal bioavailability because they’re not incorporated into the structure of a plant and have no enzymes attached to them. Nice try advertising and marketing, guys, but this doesn’t stack.

Flavorings: I wager that is what permits them to name this liquid “berry and tropical fruit combination” then. Because, as you could see, there is no longer a berry, mango, or indeed something else that would be taken into consideration to be part of the plant state in the above list.

Acidity regulator: I individually wouldn’t need to devour this stuff. This white crystalline powder is allowed to be infected with arsenic and heavy metals (2ppm and 20ppm, respectively). It is commercially received using the fermentation technique of glucose with the useful resource of the mildew Aspergillus niger and may be obtained synthetically from acetone or glycerol. Acetone? That’s nail varnish remover. Would you drink that, I wonder?

Stabilizers (acacia gum, glycerol esters of wooden rosins): It doesn’t sound correct to me. These additives permit the flavoring oils to combine with the drink and now not come out of suspension—the WHO has advocated that toxicity research is performed. I could not find any – perhaps the organizations have in some way wriggled out in their responsibilities in this regard.

Sports Drink

Sweeteners – Sucralose, Acesulfame K: Artificial sweeteners are the lowest of the low. Not most effective do you have got sugar and fructose because the number one ingredients after water, it’s miles someway deemed important to feature more sweetness to this concoction? This doesn’t make any feel. Acesulfame K is two hundred times sweeter than sugar. God’s handiest is aware of what these things must flavor like! Acesulfame K incorporates the carcinogen methylene chloride. Long-term exposure to methylene chloride can cause complications, depression, nausea, mental confusion, liver effects, kidney effects, visual disturbances, and cancer in human beings. There has been a brilliant deal of competition to using acesulfame K without additional testing, but presently, the FDA has not required these checks to be completed. As for sucralose, I would deal with it with an equal degree of warning.

In precise, ingesting sports activities beverages will no longer make you a higher athlete. Drinking them in case you are not an athlete will now not miraculously turn you into an athlete. They will if consumed frequently, shorten and degrade your life, even as lining the already bulging coffers of companies that have been “sponsoring” the Olympics due to the fact 1928. In comparison, ingesting The Raw Food Scientist’s suggested sports activities liquids will no longer assist corporations who take advantage of humans’ lack of knowledge. I have nothing to advantage of financially from you following my tips. But what I do gain is this: delight inside the knowledge that I even have helped someone now not only to enhance their sports overall performance, however additionally their fitness at a mobile stage, athlete or not. Are you ready? Get Juiced!

Terry K. Mata

Hipster-friendly coffee buff. Beer aficionado. General internet ninja. Hardcore communicator. Web nerd. Problem solver. Spent childhood merchandising muffins with no outside help. Have a strong interest in importing puppets with no outside help. Spent high school summers investing in jump ropes in Las Vegas, NV. Spent 2001-2005 buying and selling sheep in Salisbury, MD. Spent 2001-2004 creating marketing channels for bullwhips in Pensacola, FL. What gets me going now is testing the market for circus clowns for the government.

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