Blogger Book Giveaways: What Authors Need to Know

As the owner of a business enterprise that gives book reviews and operates an ebook contest, I’ve long been aware that many bogus contests and reviewers are out there. I’ve additionally promoted weblog tours for authors, and I firmly consider that having your personal weblog and being a visitor on a person else’s weblog is a notable way to get the word out approximately your book. But now, not all blogs and bloggers are created the same, and worse, some are not very sincere.

Recently, I have become privy to a new fashion among bloggers to offer giveaways to their readers. Sadly, lots of these purported giveaways are scams, or at the least, they may be not absolutely sincere or offering what they claim they may provide for the ebook’s writer. Following are a few examples and recommendations to follow before imparting your e-book to bloggers providing giveaways.

First, permit’s study the e-book giveaway process and what can also inspire bloggers to offer an everyday ebook giveaway. The blogger requests authors and often other proprietors of diverse merchandise to send them the goods with a purpose to assess them. Next, they study the e-book or use the product and write an evaluation of the product, posting the product facts on their weblog. They then ask human beings to submit their names via some electronic shape or via email for a random drawing for a giveaway of the product. The product is then mailed to the winner. Sounds easy sufficient.

But it’s definitely more complicated than that. The blogger isn’t going to undergo all these paintings without getting something in to go back. Often, the blogger will put up a photo of the product with a link to wherein it may be purchased, consisting of an online bookshop that not most effective sells the product but additionally has a referral software wherein the blogger gets a commission on all products offered when human beings click on thru from the blogger’s website to the vendor’s site and buy the product.

That is even reasonable, and there’s not anything incorrect with humans being paid for their paintings. The possibility of unethical and scamming conduct comes, but, in diverse, every so often small, however severe way. Before you submit your ebook to a blogger, here are some things to watch out for:

1. FTC Disclosure-It is the law now that anyone who profits when they endorse a product should reveal that prematurely. A legitimate internet site can have an FTC disclosure assertion that the owner is receiving a commission (whether through click-thru or the direct charge via the writer or product owner) for selling the paintings. That does not imply the blogger is being cheating in providing a great assessment of the product. In truth, if the FTC disclosure is there, it is a great signal the blogger believes in being sincere about the product. If the FTC disclosure is not there, don’t take part.

2. Product Reviews- Before you ship your e-book to someone to review it, take a look at the beyond critiques at the website. A lot of bloggers (and e-book reviewers) declare that they evaluate books when, in reality, they absolutely replica the product description as it appears in the writer’s or a web book place’s internet site, or they reproduction the lower back cover description and post that as a review. That is not a legitimate e-book assessment because it does not mirror the blogger’s private opinion of the book. It is an awesome signal that the blogger didn’t even trouble to examine the ebook to determine whether it deserves to be encouraged. The blogger is without a doubt seeking to get as many products featured on the weblog as feasible so that an extra fee may be earned.

Three. Multiple Copies-If bloggers request greater than two copies of the e-book, it’s unlikely they need the books for evaluation or giveaway. Understandably, the blogger would possibly need a book to examine and then some others to ship to the giveaway winner. However, it is more realistic for the blogger to request the best copy. After the giveaway’s winner is known as the request, the author individually sends the winner an autographed replica. If a blogger requests more than two copies, it’s in all likelihood the blogger is amassing stock to resell-perhaps to a neighborhood used bookstall, or perhaps at a web store, thereby creating earnings off copies of books he didn’t pay for and that the author idea would be given away.

Four. Drawing Results-An sincere blogger walking an e-book giveaway goes to disclose the winners’ names, even though for privateness’s sake, it’d just say Amanda W., Syracuse, NY or George T, Salt Lake City, UT. What is suspicious isn’t always giving any indication that there are winners.

If you are still unsure whether or not to publish your ebook to a blogger’s book giveaway, contact the authors of a number of the previous giveaways and ask them whether or not it helped them or they ever heard from any of the readers. If the blogger is strolling a legitimate contest and offers the writer the e-mail and mailing address of the giveaway winner, you could touch the person and rest assured that your ebook goes in which it has to. If the blogger is mailing out the copies himself, you don’t have proof the books are being mailed out. In truth, I’ve heard from some authors who’ve participated in such giveaways more than one instance that they have got by no means acquired a thank you or any feedback from those who supposedly acquired their books. While now not receiving comments is not always a sign of dishonesty, while you do obtain remarks, it’s a sign that the whole lot is functioning because it should.

Will an ebook giveaway help promote your ebook and come up with exposure? It may want to if the weblog receives a variety of site visitors, and if the blogger truly is freely giving the books, you may at least find one new fan. The blogger of the route may additionally inform you how the blog receives tens of lots of perspectives. If this is proper, it’s great because plenty of people will listen to your e-book. Hopefully, they’ll purchase it if they’re fascinated and do no longer win it inside the giveaway.

Giveaways

If you do get scammed, you will handiest lose out on the charges of the few books you deliver away. However that said, no person desires to be scammed, so do some research earlier than you decide to offer away your books, and you may relaxation confident that the readers whom you need your books to reach might be the ones taking advantage of the ebook giveaway in place of entirely a blogger who’s out to make cash without ethics.

Terry K. Mata

Hipster-friendly coffee buff. Beer aficionado. General internet ninja. Hardcore communicator. Web nerd. Problem solver. Spent childhood merchandising muffins with no outside help. Have a strong interest in importing puppets with no outside help. Spent high school summers investing in jump ropes in Las Vegas, NV. Spent 2001-2005 buying and selling sheep in Salisbury, MD. Spent 2001-2004 creating marketing channels for bullwhips in Pensacola, FL. What gets me going now is testing the market for circus clowns for the government.

Read Previous

How to Get Qualified Bloggers to Review Your Book

Read Next

5 Reasons Why Bloggers Outreach in Crucial for Your Business