Real Estate Marketing and search engine marketing in 2008
The last few months have introduced about the largest modifications in search engine marketing that I’ve ever visible inside the 6 years I’ve been in the enterprise. Honestly, I think the overall BUSINESS of search engine optimization is set over with. It’s grown to be a 3- four component manner that cannot be completed by using a corporation with a bunch of children doing assembly-line linking or the outsourced link-spamming from India and Pakistan.
Reciprocal linking is for all realistic functions, worthless now. If you don’t have one-manner links coming in for your internet site, Google is ignoring it. There are numerous methods to get one-way links…Although a maximum of them either fee an awesome bit to supply (together with a press launch) or are on such low ranked pages that it takes loads of them to do a good deal exactly. Basically, you HAVE to have a blog. You need to recognize HOW to the weblog for search engine optimization…It involves extra than scribbling down some off-the-wall sales jargon once an afternoon.
You must be writing informational or insightful articles about your community…The groups on your location, possibly the way mortgages and foreclosures are affecting your nearby region’s actual estate income. If you can’t write, or cannot spell, or are not interested in sharing your mind, then hire someone regionally that can and is. This is NOT something you may outsource to the reasonably-priced labor in Taiwan, no matter how plenty they swear they are able to do it. To do it successfully, you need a person who knows approximately your place. Try your secretary. See if she has a kid in university that could write. Find some other local university child to do it. Maybe your personal spouse or girlfriend would really like to make a little more money.
I purposely aimed at ladies for this assignment, as I’ve handiest seen a handful of guys out of lots that can spell or use grammar correctly these days. Honestly, I don’t know how most of these guys ever were given out of excessive college…An awful lot much less have become university graduates. But maybe you’re one of the exceptions or recognize a “man nerd” (sure, there are GIRL nerds, too!) who is. Usually, it will likely be less complicated to find a female to do your writing.
My recommendation is to apply Google’s Blogger for your blog and adjust the publishing settings to make it a part of your website. Word Press blogs are better searching, and appear to have a tremendous system for categorizing your posts to be the simplest for search engine optimization functions…However they’re difficult for everybody less than a programmer to installation, and maximum actual property sellers are going to want simplicity. It would not get an awful lot less difficult than Blogger, and Google loves their own products. This is just my personal choice from dealing with agents and their time and awareness constraints.
One of the social websites, ActiveRain.Com is an effective device for realtors, and the blogs there do very well to sell your website. If you have enough manpower or time to do it, I would advocate having a second blog on that site. Be certain and visit Feedburner and get your blog set up to ping them so your feed might be public. Also, hook your blog up to Addthis.Com and put a button in the template so your posts can go to Digg, Facebook, MySpace, and a number of the other social websites.
Every submits you are making that has a link to your site in it will multiply the one’s links via the social websites. Even a weblog can get complex now and is great left to be an installation by using a search engine marketing individual, at the least in the starting.
At this time, press releases are nonetheless the single best manner to get links. PRWeb.Com continues to be the quality at this. It charges not less than $two hundred for the improvement in their carrier that permits you to insert links for your file. If you do not know the way to write one your self, then find a person who does, or you can pay them numerous hundred greenbacks greater and they will do it for you.
These press releases exit to Yahoo News, Google News, MSN News, CNN, ABC, and all of the media sites. It would be a completely exciting article for CNN to pick out up…But I for my part understand of a realtor pal who ended up being interviewed on tv from one she did…So that you can’t disclaim it. Other blogs select up press releases, with any luck keeping the hyperlinks, and you could emerge as with a few fundamental incoming hyperlinks from one press release. Search engines clearly do like them, and I, in my opinion, assume they will add an expert aspect for your internet site, specifically when you have a workplace deal with on both.
There are a few article websites that you can publish articles to, both unfastened or some for a price. But nearly none of them allow hyperlinks inside the article…And even if they provide you with a signature field at the stop, you could possibly count on they’ve been marked with a view to not pass on any web page rank. This is achieved by way of putting a “rel-no follow” tag, and Google has endorsed it to the factor of being ridiculous. I, myself don’t trouble with most article submission sites. With the exception of SiteProNews and EzineArticles.Com, there are not any that I can truly advocate.
Yes, you want to enroll in MySpace. Yes, be part of Facebook. Plaxo Pulse is a brand new social website that Plaxo has started out, and it is rumored Google is going to buy the business enterprise. Plaxo has been around for decades as a toolbar for Outlook, and they’re respectable and useful. YouTube is now almost a social website, and movies are GREAT real estate gear! MSN has their personal video provider, and so does Yahoo and AOL. You ought to spend a week becoming a member of all of the social websites. They are a pain in the butt for the maximum element…However maximum allows you to link to your internet site and your blog, so are worthwhile in the long run.
I individually think every realtor must have 2 websites. One to showcase assets the best way, and the other one to pressure visitors to it and offer hyperlinks. It all quantities to lots of cash, and manner too much time involved for the common realtor. Only you can determine if you can make one or two income from the site and pay for all of it. (Can we are saying DUH? )
With over 6 years enjoy in SEO for Realtors on a countrywide stage, Jan’s forte is in the advertising of oceanfront and Myrtle Beach Real Estate, utilizing search engine marketing copywriting, such as press releases, blogs, and website content material. Recently she has teamed up with several builders to begin an advertising employer for the local Keller Williams marketers.