Snap Deepens AR Push With Lens Studio Update

If there has been any doubt earlier than Q3 2019 has made clear that Snap is betting closely on Augmented Reality (AR). Creators can now get entry to new features, templates, and Landmarks in the computer app for Snapchat AR Lens introduction. Earlier this month, Snap introduced a $1B fundraise to invest in AR startups. A week later, the Snapchat figure enterprise unveiled the 1/3-era of Spectacles, its AR sunglasses, which are now available for pre-order. Snap is continuing its emphasis on the AR ecosystem in an assertion today: a main replacement to Lens Studio, the employer’s desktop app for generating augmented truth “Lenses” on the Snapchat messaging platform. The update consists of 14 new Landmark locations, six new templates, and an updated UX that highlights new offerings and offers step-through-step tutorialization for beginners.

Landmarks

This April, Snap announced “Landmarks,” Lenses that enable AR studies in specific locations around the arena.
Today, creators

can produce Lenses in 14 new locations global:

• Arc de Triomphe (Paris, France)
• Astronomical Clock (Prague, Czech Republic)
• Brandenburg Gate (Berlin, Germany)
• El Castillo (Chichen Itza, Mexico)
• Galata Tower (Istanbul, Turkey)
• Gateway of India (Mumbai, India)
• Leaning Tower of Pisa (Pisa, Italy)
• Natural History Museum (London, UK)
• Neues Rathaus (Munich, Germany)
• Qasr Al-Farid (Mada’in Saleh, Saudi Arabia)
• Great Sphinx of Giza (Giza, Egypt)
• Statue of Liberty (New York City, USA)
• Taj Mahal (Agra, India)
• Tower Bridge (London, UK)

Templates

Creators may also discover six new templates available in Lens Studio nowadays: Countdown. 3-2-1 timers, in conjunction with three-D hats and glasses, Face In Video. Faces tracked onto current video content Hair Color. Hair fashion modification from root to tip Make-up. AR cosmetics consisting of blush, eyeshadow, and lip gloss Portrait Particles. Customized debris that can appear occluded at the back of users’ heads Skeletal. 2D images tracked to users’ heads, necks, shoulders, elbows, and hands

Other Updates

Creators who’re already acquainted with Lens Studio will encounter a new start display screen in the app that functions new templates and features (like the above), in addition to other Lenses from the writer community. In addition, Snap has posted Lens Studio Templates on GitHub, which can be discovered using the “lens-studio” tag.