Evolution of Indian Fashion Over The Years

Indian fashion has modified with each passing generation. The Indian fashion enterprise is rising via leaps and limits, and every month one witnesses some new fashion or the other. India’s financial growth additionally had a primary impact on style tendencies. The ever-growing buying strength of the center elegance has brought style within the clean attain of the commoner. Evolving work standards have additionally elevated the scope of favor within us as there is a placing need for cozy clothing throughout long operating hours.

Indian Fashion Trends down the road

To apprehend how Indian style has changed through the years, allow us to go lower back to the ultimate century. In the 50s and 60s, the fashion situation within the United States, even though now not colorless, turned into exciting, fashionable, and quite sleek. Designers, Fashions, and fashion layout labels were exceedingly unknown. Back then, the fee of a garment changed into judged through the excellent of its cloth and not through who made it.

In the 60s, ladies preferred sporting tight kurtas, high coiffures, and churidars. The coated polyester fabric became in fashion throughout the one’s days. The 70s saw bold colors and bell-bottoms adoring one’s cloth wardrobe. Bell-bottoms were popularized by way of the main actors of the era like Amitabh Bachchan and Rajesh Khanna. By the end of the 70s, the disco lifestyle also started affecting Indian fashion.

The commencing of the primary fashion keep Ravissant in Mumbai within the early 80s marked the sunrise of a new generation in fashion. The Indian population began identifying themselves with designers like Calvin Klein. More designer store options gave Indians a wide type of desire.

In the 90s, one witnessed the evolution of models and style designers who came up with new designs every other day. Garments became extra lower-priced, and Indian style started to spread its wings globally. With leading ladies like Sushmita Sen and Aishwarya Rai triumphing worldwide splendor contests, Indian fashion became prepared for a huge bounce.


Since the previous couple of years, worldwide fashion manufacturers have begun tapping the big ability of the Indian style market. Companies like Nike and Reebok have made a mark thru their retail store chains in purchasing department shops. Shows inclusive of Lakme India Fashion Week and Wills Lifestyle India Fashion Week have supplied a high-quality platform to new designers to exhibit their talent. In these two events, main Indian style designers consisting of Manish Malhotra, Ritu Beri, Rohit Khosla, and others appeal to the target market with their designs and introduce them to new developments in fashion for the approaching season.

Read Previous

How to Become a Successful Fashion Designer

Read Next

Women Fashion Trends 2010