Mobile Podcasting – Hype or Reality?

The cellular enterprise has time and again tried to port famous customer services to the cellular environment. The Internet has become Mobile Internet. Television has become Mobile TV. Despite the funding of billions of dollars in data networks, spectrum, gadgets, and marketing campaigns, only a few services have ported efficiently.

Yet virtual music and podcasting show that customers will visit brilliant lengths to mobilize leisure, including actively connecting a media tool to a PC and moving to it content material downloaded from the internet. But can podcasting come to be a cellular provider enjoyed on handsets? Clearly, podcasting has sure attributes which make it appropriate for the cellular environment. First, it’s miles an “on-the-cross” experience. Second, taking part in the audio content material is not effected with the aid of the handset’s small show display screen. In fact, given the superiority of cell telephones, coupled with the capacity to supply content material at once to the handset without any person movement required, the cellular industry is probably hard-pressed to provide an explanation for a porting failure.

Indeed, one can also argue that such failure ought to mission hyped principles inclusive of convergence. This article outlines many of the critical troubles that ought to be addressed if podcasting is to look even minimum mass-marketplace penetration. First, what are a number of the inherent “mobile-environment” constraints and the way will they impact and define the service?. Second, is there a person willing to pay for, and operator choice to launch, such cellular podcast offerings?

The way wherein mobile customers discover and acquire content material could have a massive impact on the character of the service. There are opportunity models: community-based totally solutions, and customer-based totally solutions. Network-based totally solutions offer customers get admission to podcast menus at the Operator’s WAP Portal. Users, locate the ideal podcast, then provoke a download or movement of the podcast in actual-time.

Network-oriented delivery models have didn’t appeal to the mass-market consumer. The click and wait, the menu-intense experience of Mobile Internet has tested unappealing. It is dubious whether posting podcast documents on a Portal might be an effective manner of increasing recognition and usage of the provider. Furthermore, given the fantastically massive size of a podcast document, including a prolonged download wait to a bulky Portal revel in will kill the revel in all collectively.

Podcasts can also be streamed off the Portal. Here, but, further to the bulky Portal-Pull issues, the person-revel in turns into depending on steady and sufficient statistics transmission at some stage on the move. For motives beyond the scope of this article, providing bandwidth for brief streams, no longer to say lengthy podcasts is technically tough. A consumer being attentive to a podcast whilst commuting by educating will regularly lose insurance. Securing bandwidth in top-hours or in congested areas may be very hard. It is hence doubtful whether streaming can supply the mass-market with an acceptable level of service.

Whether downloaded or streamed, obtaining content via pull assumes that a user will often poll for content. Not most effective does the lively user concept runs counter to the Podcast version of automated content delivery, but a compelling mobile enjoy must be easy and automatic. One must keep in mind that the capability mass-market mobile consumer isn’t as “early-adopted” oriented as a modern podcast consumer. Thus, the personal experience on cell consumer ought to be as properly, if not higher than the iPod experience for the mass-marketplace to accept it.

Client answers lessen the amount of browsing related to content discovery, shipping, and consumption, and offer a greater instantaneous, person-pleasant experience. The first kind of solution, presented with the aid of Pod2Mob, involves a client that displays a catalog list of to be had podcasts. The consumer scrolls down the listing and selects one, which initiating a content transport session (download or streaming). Content discovery is easier than in Network-primarily based answers, as WAP browsing to the portal is averted. However, real-time transport is needed, resulting in both intake delays, streaming-associated problems, or insurance loss. With this solution, an energetic consumer is thought, as a consumption selection must be made each day.

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The 2nd customer solution, along with presented with the aid of MobiPod (a cooperation between Bamboo Mediacasting and Britcaster) entails historical past download, wherein massive documents are delivered to the person transparently, without any consumer involvement required, for instance overnight. Fresh content is to be had for immediate intake for the morning trip and not using a community get right of entry to required. Background download commonly requires a subscription.

Terry K. Mata

Hipster-friendly coffee buff. Beer aficionado. General internet ninja. Hardcore communicator. Web nerd. Problem solver. Spent childhood merchandising muffins with no outside help. Have a strong interest in importing puppets with no outside help. Spent high school summers investing in jump ropes in Las Vegas, NV. Spent 2001-2005 buying and selling sheep in Salisbury, MD. Spent 2001-2004 creating marketing channels for bullwhips in Pensacola, FL. What gets me going now is testing the market for circus clowns for the government.

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