“Technology in the long-run is irrelevant”. That is what a consumer of mine advised me once I made a presentation to him about a new product. I have been talking approximately the product’s capabilities and blessings and indexed “today’s generation” or something to that impact, as one in all them. That is while he made his declaration. I realized later that he was accurate, at the least within the context of how I used “Technology” in my presentation. But I began considering whether he could be right in other contexts as properly.
Technology (from Greek τÎχνη, techne, “artwork, ability, foxy of hand”; and -λογÎ¯α, -logia) is the making, change, usage, and understanding of equipment, machines, strategies, crafts, structures, and strategies of organisation, to be able to resolve a hassle, enhance a pre-existing option to a hassle, achieve a goal, handle an carried out enter/output relation or carry out a specific characteristic. It also can seek advice from the collection of such gear, inclusive of machinery, modifications, preparations, and approaches. Technologies considerably affect human as well as different animal species’ capability to manipulate and adapt to their herbal environments. The term can either be implemented generally or to particular regions: examples include creation technology, clinical generation, and statistics era.
Many people mistakenly agree with its miles generation which drives innovation. Yet from the definitions above, that is definitely now not the case. It is an opportunity which defines innovation and technology which enables innovation. Think of the traditional “Build a better mousetrap” example taught in most enterprise colleges. You would possibly have the technology to build a better mousetrap, but when you have no mice or the old mousetrap works well, there is no possibility after which the era to build a better one turns into inappropriate. On the alternative hand, in case you are overrun with mice then the possibility exists to innovate a product using your technology.
Another example, one with which I am in detail acquainted, are client electronics startup companies. I’ve been related to both those who succeeded and those that failed. Each possessed specific leading facet technology. The distinction became a possibility. Those that failed couldn’t discover the possibility to develop a meaningful innovation the usage of their generation. In reality, to live to tell the tale, those companies had to morph generally into something absolutely one of a kind and if they had been fortunate they could take advantage of derivatives in their authentic technology. More often than now not, the original technology wound up inside the scrap heap. Technology, as a result, is an enabler whose remaining cost proposition is to make enhancements to our lives. In order to be relevant, it wishes to be used to create improvements which are pushed by way of possibility.
Technology as a competitive advantage?
Many organizations list an era as certainly one of their competitive advantages. Is this valid? In some instances yes, however In most instances no.
Technology develops alongside two paths – an evolutionary course and a progressive route.
A innovative technology is one which enables new industries or permits solutions to troubles that were previously now not possible. Semiconductor technology is a superb example. Not most effective did it spawn new industries and products, however it spawned other revolutionary technologies – transistor generation, incorporated circuit technology, microprocessor technology. All which offer lots of the goods and services we devour these days. But is semiconductor era an aggressive gain? Looking at the range of semiconductor groups that exist these days (with new ones forming each day), I’d say no longer. How approximately microprocessor technology? Again, no. Lots of microprocessor companies out there. How approximately quad-core microprocessor era? Not as many companies, but you have got Intel, AMD, ARM, and a bunch of businesses constructing custom quad-core processors (Apple, Samsung, Qualcomm, etc). So once more, not a whole lot of a competitive benefit. Competition from competing for technology and smooth access to IP mitigates the perceived competitive gain of any particular generation. Android vs iOS is a superb example of how this works. Both running structures are derivatives of UNIX. Apple used their era to introduce iOS and gained an early market gain. However, Google, utilizing their version of Unix (a competing generation), caught up quite speedy. The reasons for this lie no longer within the underlying generation, however in how the goods made viable by the one’s technology had been added to the marketplace (free vs. Walled garden, and so forth.) and the differences in the strategic visions of each enterprise.
Evolutionary technology is one which incrementally builds upon the bottom progressive generation. But via it is very natural, the incremental trade is easier for a competitor to suit or leapfrog. Take as an instance wireless mobile phone era. Company V introduced 4G products previous to Company A and at the same time as it can have had a quick term benefit, as soon as Company A delivered their 4G merchandise, the advantage because of technology disappeared. The consumer went returned to selecting Company A or Company V based on price, carrier, coverage, whatever, but now not based totally on the era. This generation might have been applicable in the brief time period, however in a long time, became beside the point.
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This article becomes written from the possibility of an end purchaser. From a developer/dressmaker standpoint, things get murkier. The in addition one is eliminated from the era, the much less relevant it turns into. To a developer, the technology can seem like a product. A permitting product, but a product, however, and thus it’s miles tremendously relevant. Bose uses a proprietary signal processing technology to allow products that meet a set of market necessities and therefore the generation and what it permits is applicable to them. Their clients are more involved with the way it sounds, what is the rate, what’s the fine, etc., and now not a lot with how it is achieved, as a consequence the generation used is a great deal much less applicable to them.
Recently, I was worried in a dialogue on Google+ approximately the new Motorola X smartphone. A lot of the humans on those posts slammed the phone for diverse motives – charge, locked bootloader, and many others. There have been also masses of knocks at the reality that it didn’t have a quad-middle processor just like the S4 or HTC One which have been priced similarly. What they did not draw close is that whether or not the manufacturer used 1, 2, 4, or eight cores, in the end, makes no difference as long as the phone can supply an aggressive (or maybe pleasant of sophistication) feature set, functionality, rate, and user enjoy. The iPhone is one of the maxima hit telephones ever produced, and yet it runs on a twin-middle processor. It nonetheless grants one of the excellent consumer reviews in the marketplace. The capabilities that are enabled by way of the generation are what is applicable to the purchaser, now not the generation itself.
The relevance of era consequently, is as an enabler, no longer as a product characteristic or an aggressive gain, or any myriad of different matters – an enabler. Looking at the Android working gadget, it’s an impressive piece of software era, and yet Google offers it away. Why? Because standalone, it does not anything for Google. Giving it away permits other organizations to apply their understanding to build products and services which then act as enablers for Google’s products and services. To Google, that is wherein the actual value is.